Facebook Is Bringing A Care Reaction For Its Users During COVID-19 Pandemic

While the world fights against the COVID-19 pandemic, we are welcoming everything that helps people practicing social distancing to feel connected and loved. Social media giant, Facebook, has announced that it will be adding one more reaction to its existing list of reactions. The new addition will be a ‘care’ reaction which enables users to express their support on the social media platform.

Facebook is hopeful that the new care reaction will allow people to feel ‘a bit more connected’ with their family members and friends during the coronavirus induced lockdown and self-isolation. The new care reaction depicts a face that is hugging a heart – that’s quite a sentiment, right? Facebook has recently been the highlight of privacy concerns but this is a good change and would probably help the company with its image as well.

Facebook says that the care reaction is launching worldwide on the website and Facebook app during the coming week. You will be able to use it the same way you interact with the current reactions. The new care reaction will be placed next to the existing reactions. On the other hand, a unique care reaction is also scheduled to make its way onto Facebook Messenger. This messenger-version of the care reaction is a beating heart. The Facebook Messenger currently does have a heart reaction but it is not animated. You are able to switch to the animated heart reaction by tapping and holding down on the current heart reaction.

This is not the only way Facebook is busy contributing towards the battle against coronavirus; it is also cracking down on misinformation that is spread about COVID-19. Facebook says that it is integrating anti-misinformation messages to the News Feeds of users that are spreading misinformation regarding COVID-19.

Facebook has been witnessing a surge in its usage ever since the world has opted to stay indoors and follow the guidelines of social distancing. Although Facebook has also admitted that despite the usage going up, the company has taken a hit in terms of finances since there is a decrease in digital ad spending.


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